Website Designers, simply put, construct websites. However, another way of looking at it is that they create pieces of art. Websites can be basic in layout and in content but they can also be complex in appearance, usability, and visibility. Website appearance is largely determined by the color and the layout of the site and the designer decides how all of those things fit together to make a successful website.
As a freelance web designer (see SEO Edinburgh for further information) this key fact indicates a number of things, please allow for me to explain further, website designers need to take many puzzle pieces and place them together to build a cohesive site that works for the visitor. They need to make sure the site has navigational features so that it is easy for a viewer to find what they are looking for. Security of information is also important to a user of a website and is crucial to the success of any business-oriented site. Personal information must be protected. The designer has to consider appearance because if the site does not appeal to the eye, many visitors will turn away without even fully investigating the site.
Once the website is made aesthetically pleasing, the designer has to make sure the content is readily available as well. The content needs to make sense and be in logical positions that will aid the user in spending longer on the site while they get the information they need.
The actual definition of "website designer" can vary depending on whom you ask. Some web designers may work for a specific company designing and maintaining one particular website. Others may work for a variety of companies designing overall ideas and leaving the content details to the client. Web design can be straightforward or it can use technology techniques like flash multimedia. Overall, designers are those that create a website including the information and interface design but not necessarily the programming.